Starting as a brokerage company for regional grocery chains and wholesalers in 1970, the Gene Morris Company, Inc. has evolved into an organization that services some of the premier fresh-cut processors, distribution centers and food service operators in the United States. Over the years, we have built a strong reputation in the produce industry by achieving and maintaining a 4X rating with the Blue Book. All of the farms we work with are third party audited and are ready to begin working through us with our customers. We source and ship all types of produce and provide transportation services from all parts of the United States, Canada and Mexico. We have a full transportation arm of our company that works with thousands of carriers and logistics companies daily.

Mission

It is our goal to provide quality produce products to our customers by keeping close relationships with our contracted farms while putting forth continuous efforts to stay at the forefront of food safety.

Company Outlook

Our customers are much more to us than just a sale. We understand that in order to be a successful produce supplier, we must work as partners with all of the wholesalers, processors, retailers and food service operators we serve. Customers need relationships with a supplier that will help them maintain inventory control and streamline their operations by providing high quality products on time in the right quantities at a fair price. We know that if we have our customers' best interests in mind and act as their partner in profitablity, we will increase their competitive advantages and help them realize the potential of their company, therefore ensure our longevity. Over the years, we have developed relationships with premier growers that share the same business values as we do and that serve as our partners. We strive to maximize efficiency throughout the produce supply chain so that all the players involved acheive their desired result.